CBD Holiday Imagination Island: One Hour to Unplug

When was the last time you truly went offline?
In an age of endless scrolling and constant notifications, uninterrupted attention has become increasingly rare. When was the last time you set your phone aside and devoted an hour to reading, drawing, writing—or simply doing nothing at all?

Over the Dragon Boat Festival holiday (19–21 June), Taikang Art Museum joins hands with the cultural brand naive to present CBD Holiday Imagination Island, inviting visitors to disconnect from their screens and reconnect with art, books, and quiet reflection.

Inspired by the growing global movement of offline and unplugged gatherings, this programme offers a temporary retreat from digital life—a space where time slows down and attention returns to the present.

Whether you are spending the holiday in Beijing, looking for artistic inspiration, longing to read a printed book again, or simply hoping to take a break from the algorithm, we invite you to spend one uninterrupted hour at Taikang Art Museum.

Read. Sketch. Write. Study. Or simply sit in silence.

Leave behind notifications, deadlines, and endless feeds, and rediscover the pleasure of uninterrupted time.

During your offline hour, you’ll have access to:
·Facsimiles of wartime art publications selected from A Changed World: Fu Luofei’s Realist Painting and Chinese Wartime Art
·A curated selection of history books from naive
·Drawing materials, including pencils and sketching supplies
·The TAM Library, open to the public for the first time
·A cool, quiet reading environment
·An opportunity to enter our Offline Care Package lucky draw after completing your session

How to Participate
·Reserve a one-hour session through the mini programme.
·Present your reservation QR code at the museum reception to receive an Offline Pass.
·Check in at the TAM Library on Level 2, leave your phone in the designated storage area, and begin your one-hour offline session.
·At the end of the session, record your finishing time and reflections on your Offline Pass. After receiving a completion stamp from museum staff, you may enter the lucky draw.
·Share photos of your visit on Xiaohongshu or Dianping using the designated hashtags to qualify for the Offline Care Package lucky draw.

Offline Care Package Lucky Draw
Complete your one-hour offline session and share your experience on Xiaohongshu or Dianping with the hashtags #TaikangArtMuseum, #naive, and #RechargeAtTaikangArtMuseum to enter the on-site lucky draw.

Each participant may enter the draw once during the event period (19–21 June).

Prizes
RMB 50 bookstore voucher from naive
naive drip coffee set (10 × 10 g)
naive Americano voucher
naive cocktail voucher
naive notebook
Bookmarks by if magnetic art bookmark
naive enamel pin
TAM Rehearsal Room ruler
Revolutionary Ideals Rise Above All sports headband
Taikang Collection postcard set

Participation Guidelines
·Capacity is limited to eight participants per one-hour session. Advance reservation through the mini programme is required. Reserved places will be released to the waiting list if participants arrive more than five minutes late.
·Each offline session lasts 60 minutes. To maintain a quiet and immersive environment, participants are asked to remain in the space for the full session. If you need to leave briefly (for example, to use the restroom), please minimise noise when entering and exiting.
·The library is a silent space throughout the programme. Conversations of any kind are not permitted. Food and drinks are prohibited. Drinking water will be provided, and visitors are kindly asked to use the cups supplied by the museum.
·Sample books and archival materials are provided for shared use. Please handle all materials with care and help keep them in good condition.
·If you need to use your phone because of an urgent matter, please notify a member of staff before leaving the library to take the call. We ask that you return as soon as possible.
·If you feel unwell during the session, please quietly inform a member of staff, who will assist you.
·Participants who leave the space for more than ten minutes will be regarded as having ended their offline session and will no longer be eligible for the lucky draw.
·Visitors attending with friends are welcome, but we kindly ask that you refrain from interacting with one another during the session so that everyone can enjoy a shared atmosphere of quiet concentration.
·To ensure a positive experience for all participants, museum staff reserve the right to end a participant’s session if their behaviour disrupts the programme or other visitors, including repeated noise, failure to follow staff instructions, or any actions that compromise the shared environment.